At an event recently held in New Delhi, the India Convention Promotion Bureau (ICPB) released the second MICE market report, which has been initiated by Ministry of Tourism. The report has sought more financial and non-financial support from the government to promote and build India as a key MICE destination in the region. It also gives a detailed explanation pertaining the market dynamics in MICE. The report was released by Shri Suman Billa, Joint Secretary, MoT, Government of India.
In the light of the fact that India is not adequately promoted as a thorough MICE destination, the MICE Market report seeks to adopt the model of sustainable MICE tourism. The report mentions all schemes of the government, which have been floated in the endeavour to support the MICE industry and to enable it to participate aggressively in the global biddings for large MICE events. The report houses plenty of data and information on how to move in the area that has a tremendous potential.
Explaining the key findings of the report, Chander Mansharamani, Vice President, ICPB said, “Globally the convention bureaus are funded up to the tune of 90% by governments while in India the convention bureau run largely through membership subscription. Therefore, the bureau lacks proper infrastructure, information, and intelligence vis-à-vis its global counterparts. Despite all the constraints, ICPB plays the role of a nodal agency for MICE promotions for the country through road shows, educational workshops, etc.”